Book / tape set: Exhibit design, Trade show techniques

Boost your trade show exhibits with two hardcover books and six cassettes on techniques and exhibit design. Get the most out of your shows and make them pay off!

These items were never used and have been in storage. The dust jackets on the books are a little worn-looking and each book cover has a slightly crunched corner, but they're otherwise in great condition. The tapes are in excellent new condition in a plastic storage case.

Here's what you get:

• "Convention Cassettes, The International Exhibitors Association Annual Conference and TS2/84" (1984)
1. "Live Product Demonstrations"
2. "Effective Use of Hospitality Suites"
3. "Boothmanship"
4. "Booth Location"
5. "Effective Trade Show Budgeting"
6. Tracking Leads and ROI"
• "Trade Shows in the Marketing Mix: Where They Fit and How to Make Them Pay Off," A. Hanlon (1982)
1. From a Persian Marketplace to the Astrodome
2. The Name of the Game Is Profit
3. Trade Shows: a Waste of Time and Money?
4. Trade Shows in the Marketing Mix
5. Marketing Communications and the Selling Process
6. Cost Realities of Industrial Selling
7. Choice Not Change: Selecting the Right Show
8. Selecting an Exhibit House
9. Setting Objectives
10. Pie Charts and Bean Counters: the Battle of the Budget
11. Preparing for a Profitable Trade Show
12. Exhibit Concept and Design
13. Booking Sales at the Show
14. Taking the Lead - and Running with It
15. Hospitality Suites: Executives on Ice
16. Evaluating Trade Show Investment
17. The Show Must Go On - and the Show Manager Can Help
18. Computers and Trade Shows
19. Trade Show Organizations: Help Is on the Way
20. The Future Arrives Tomorrow Afternoon
• "Exhibit Design: The Graphics of Trade Show Communication," R.B. Konikow, 255 pages, fully illustrated (1984)
1. The Role of Design in Exhibits
2. The Small Exhibit
3. Medium Exhibits
4. Large Exhibits
5. The Giants on the Floor
6. Multi-Level Exhibits
7. Where Things are Happening - Demonstration Exhibits
8. Unmanned and Freestanding Exhibits
9. Museum Exhibits
10. The Strengths of Exhibitions

We accept PayPal and money orders. The item will be shipped as soon as payment is received. Shipping includes packing materials, tracking, handling, and the option to buy insurance. Seller is not responsible for loss or damage to uninsured shipments. Please contact us for prices if you need overnight shipping.

Your happiness is important! If you are not satisfied with your purchase, contact us within seven days to return the item for a full refund of the purchase price.